More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Jenny Coppola
Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
QR Codes
4 Ways Media Brands Can Use QR Codes to Connect with Fans
Don’t just entertain your audience—engage them by creating all-new connection points with QR Codes.
Digital Marketing
How to Understand Your Audience with Data-Driven Marketing
Find out how you can leverage data-driven marketing to uncover more about your audience and what makes them tick.
Bitly Products
How to Track and Tackle Top-of-Funnel Metrics with Bitly Analytics
Want to understand your audience? Look at their first impression of your brand—and start with TOFU analytics.
Bitly Products
How to Measure Your Offline Marketing Campaigns with Bitly Analytics
Start tracking the impact of all your offline marketing campaigns from fliers to billboards—here's how!
Bitly Products
Marketing ROI: How to Prove It to Your Boss With Bitly Analytics
Want to impress your boss and showcase the power of your marketing efforts? Here's how!
QR Codes
9 Ways CPG Brands Can Boost Repeat Purchases and Build Customer Loyalty
How do you get repeat purchases? What are the keys to unlocking customer loyalty? Find out.
QR Codes
A Guide for Retailers: How to Use QR Codes for In-Store Marketing
Find out why and how to start using QR Codes to create better retail shopping experiences.
QR Codes
How to Use QR Codes to Improve Your Omnichannel Marketing Strategy
Learn what omnichannel marketing is and how to use QR Codes to create connected experiences.
QR Codes
The Power of QR Codes for CPG Brands: Fueling Sales & Loyalty
Learn how QR Codes can help CPG brands boost sales and gain insights into consumer preferences.
